A seasoned brand and creative consultant with over two decades of experience shaping, revitalizing and positioning brands for growth.

Robin specializes in brand strategy, identity development and digital communications—helping organizations clarify their voice, strengthen their presence and differentiate in competitive markets.

After a distinguished career leading global B2B and B2C marketing initiatives, Robin established McL brand design inc. as her consulting practice to partner directly with companies navigating rebrands, website transformations and marketing and creative transitions. Her strategic work has earned more than 40 industry awards and the trust of clients across legal, manufacturing and consumer sectors.

Robin studied at the Yale School of Management and the Connecticut Institute of Art and served on the Board of Directors for InSource, a nonprofit dedicated to empowering in-house creative leaders, for more than a decade.

She is also an accomplished author and speaker, sharing her expertise on brand, creative and marketing leadership through coaching and her book Creatives in Leadership, available on Amazon.