0
Skip to Content
McL brand design inc.
ABOUT
SERVICES
THOUGHTS
WORK
BOOKS
CONTACT
McL brand design inc.
ABOUT
SERVICES
THOUGHTS
WORK
BOOKS
CONTACT
ABOUT
SERVICES
THOUGHTS
WORK
BOOKS
CONTACT
Messaging guide and website copy
Case Study, Estate Cleaners Robin McLoughlin 12/22/25 Case Study, Estate Cleaners Robin McLoughlin 12/22/25

Messaging guide and website copy

Messaging guidelines and website copy

Read More
Website discovery
Case Study, Linklaters Robin McLoughlin 12/18/25 Case Study, Linklaters Robin McLoughlin 12/18/25

Website discovery

Website and brand discovery for a global law firm.

Read More
Strategy, positioning and messaging
Case Study, Ashcroft Robin McLoughlin 3/18/25 Case Study, Ashcroft Robin McLoughlin 3/18/25

Strategy, positioning and messaging

Competitive analysis for a global manufacturer.

Read More
Brand strategy, market positioning and website refresh
Case Study, Greenwich Boxing Robin McLoughlin 10/8/24 Case Study, Greenwich Boxing Robin McLoughlin 10/8/24

Brand strategy, market positioning and website refresh

Refreshed website taxonomy, messaging, and visual identity.

Read More
Branding a painting company
Case Study, Jewn Robin McLoughlin 9/2/24 Case Study, Jewn Robin McLoughlin 9/2/24

Branding a painting company

Painting company branding, content, taxonomy and web development.

Read More
Brand strategy and positioning
Case Study, The Design Corner Robin McLoughlin 8/6/24 Case Study, The Design Corner Robin McLoughlin 8/6/24

Brand strategy and positioning

Brand positioning guidelines

Read More
Rebranding a global law firm
Case Study, White & Case Robin McLoughlin 10/2/23 Case Study, White & Case Robin McLoughlin 10/2/23

Rebranding a global law firm

A global transformational rebrand.

Read More
Rider: Brand Positioning
Case Study, Rider Robin McLoughlin 8/2/23 Case Study, Rider Robin McLoughlin 8/2/23

Rider: Brand Positioning

Rider is a document processing service geared towards the fractional needs of professional services firms with a deep background in the legal sector.

Read More
Branding, ad campaign, and book series
Case Study, InSource Robin McLoughlin 7/10/23 Case Study, InSource Robin McLoughlin 7/10/23

Branding, ad campaign, and book series

Branding, ad campaigns, and book series.

Read More

Subscribe

Sign up with your email address to receive news and updates.

We respect your privacy.

Thank you!

About

Services

Thoughts

Work

Contact

Quick Links

Order Now

Biography

FAQ

© 2026 McL brand / design inc. All Rights Reserved. Developed by Depict Brands

Privacy Policy