Transforming Brands
Where strategy unlocks authentic brand development.
Antique door sets reflect intention, craftsmanship and access earned, not forced.
When brand strategy and design align, organizations unlock focus, confidence and growth opportunities.
CASE STUDY
Robin McLoughlin
Robin helps organizations sharpen brand strategy and make confident brand decisions that scale.
She consults with leadership teams navigating growth, complexity and change—when alignment, differentiation and focus matter most.
“Great brands are built on vision, strategy and the courage to stand out.”
Creatives in Leadership
Real stories. Hard-earned wisdom. Actionable advice. Creatives in Leadership empowers the next generation to lead with clarity, confidence and purpose.
Our story
Brand strategy and leadership support for organizations in motion.
McL is a brand and marketing consultancy built to support organizations navigating growth, change and complexity. Grounded in deep in-house experience at a global firm, the founder, Robin McLoughlin brings first-hand knowledge of what it takes to build and scale a global brand, lead distributed teams and manage complex enterprise environments.
McL partners directly with executive and senior leadership teams on brand strategy, positioning, rebrands and website transformations—helping organizations unlock sharper differentiation, stronger alignment and confident execution.
The work is informed by years of collaborating with C-suite stakeholders, aligning strategy across diverse regions and translating brand strategy into systems teams can actually use—opening the door to smarter decisions and what comes next.
Values
Our core values guide everyday decision-making by providing a clear filter for what matters most.
Authentic
We lead with honesty and clarity. Our brand strategies are grounded in what is real, ensuring positioning and messaging reflect who an organization truly is.
Resilient
We navigate complexity with focus and resolve. We help brands evolve through change while protecting the integrity of their core identity.
Savvy
We bring perspective and judgment to every decision. We balance strategy and creativity to manage brands with intention, confidence and long-term value.