Experiential brand expression
Following the launch of a new brand strategy visual identity and messaging system, Ashcroft wanted the brand to be felt, not just seen. Offices and manufacturing facilities needed to reflect the same clarity confidence and purpose expressed externally while supporting pride connection and collaboration internally. The goal was to create spaces that felt distinctly Ashcroft, welcoming to employees and meaningful to visiting customers.
The Approach
We developed an experiential branding framework that translated Ashcroft’s mission vision and values into physical environments. The work focused on using space as a storytelling tool one that reinforces culture, aligns teams and brings the brand to life every day.
Key elements included:
Large-scale murals featuring Ashcroft’s values, mission and vision applied with clarity and restraint
Environmental graphics that showcase real employees collaborating, problem-solving and working in the field
Branded moments in high-impact areas such as entrances, corridors, conference spaces and manufacturing floors
A visual system aligned to the global brand standards including color, typography, graphic devices and tone
Each installation was designed to feel authentic and human, celebrating the people behind the precision while reinforcing what Ashcroft stands for.
The Outcome
The experiential branding transformed functional spaces into branded environments that inspire connection and pride. Employees see themselves reflected in the brand and visitors immediately understand who Ashcroft is and what it values.
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Credits
Eileen Riestra, Eileen Tellis, Kevin Kearns, D5 Public Relations Agency, Robin McLoughlin
