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McL brand design inc.
ABOUT
SERVICES
THOUGHTS
WORK
BOOKS
CONTACT
ABOUT
SERVICES
THOUGHTS
WORK
BOOKS
CONTACT
Experiential brand expression
Case Study, Ashcroft Robin McLoughlin 12/23/25 Case Study, Ashcroft Robin McLoughlin 12/23/25

Experiential brand expression

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Website home page + print ads
Case Study, Court Logic Robin McLoughlin 12/11/25 Case Study, Court Logic Robin McLoughlin 12/11/25

Website home page + print ads

Home page refresh

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Brand Guidelines & Brand Book
Case Study, Ashcroft Robin McLoughlin 9/18/25 Case Study, Ashcroft Robin McLoughlin 9/18/25

Brand Guidelines & Brand Book

A unified brand expression.

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Translating strategy into a cohesive visual identity
Case Study, Ashcroft Robin McLoughlin 8/14/25 Case Study, Ashcroft Robin McLoughlin 8/14/25

Translating strategy into a cohesive visual identity

Translating Strategy into a Cohesive Visual Identity.

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Chamber of Commerce branding
Case Study, Chamber of Commerce Robin McLoughlin 12/18/24 Case Study, Chamber of Commerce Robin McLoughlin 12/18/24

Chamber of Commerce branding

Chamber of Commerce brand audit and refresh.

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Branding a painting company
Case Study, Jewn Robin McLoughlin 9/2/24 Case Study, Jewn Robin McLoughlin 9/2/24

Branding a painting company

Painting company branding, content, taxonomy and web development.

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Magazine ads
Case Study, Court Logic Robin McLoughlin 4/25/24 Case Study, Court Logic Robin McLoughlin 4/25/24

Magazine ads

Magazine print ads

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Restaurant brand and website
Case Study, Bono Robin McLoughlin 4/24/24 Case Study, Bono Robin McLoughlin 4/24/24

Restaurant brand and website

Restaurant branding, content, taxonomy and development

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Greenwald Doherty: Collateral, brand guidelines
Case Study Robin McLoughlin 10/9/23 Case Study Robin McLoughlin 10/9/23

Greenwald Doherty: Collateral, brand guidelines

Greenwald Doherty, Counsel for Employers brochure

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White & Case: Event branding
Case Study, White & Case Robin McLoughlin 10/9/23 Case Study, White & Case Robin McLoughlin 10/9/23

White & Case: Event branding

White & Case: Bi-annual Global Partner Meeting

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