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McL brand design inc.
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McL brand design inc.
ABOUT
SERVICES
THOUGHTS
WORK
BOOKS
CONTACT
ABOUT
SERVICES
THOUGHTS
WORK
BOOKS
CONTACT
Experiential brand expression
Case Study, Ashcroft Robin McLoughlin 12/23/25 Case Study, Ashcroft Robin McLoughlin 12/23/25

Experiential brand expression

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Messaging guide and website copy
Case Study, Estate Cleaners Robin McLoughlin 12/22/25 Case Study, Estate Cleaners Robin McLoughlin 12/22/25

Messaging guide and website copy

Messaging guidelines and website copy

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Website discovery
Case Study, Linklaters Robin McLoughlin 12/18/25 Case Study, Linklaters Robin McLoughlin 12/18/25

Website discovery

Website and brand discovery for a global law firm.

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Website home page + print ads
Case Study, Court Logic Robin McLoughlin 12/11/25 Case Study, Court Logic Robin McLoughlin 12/11/25

Website home page + print ads

Home page refresh

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Bringing the brand to life through film
Case Study, Ashcroft Robin McLoughlin 11/4/25 Case Study, Ashcroft Robin McLoughlin 11/4/25

Bringing the brand to life through film

Measurement that moves the world forward.

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Global resource center
Case Study, Ashcroft Robin McLoughlin 10/3/25 Case Study, Ashcroft Robin McLoughlin 10/3/25

Global resource center

A global brand resource center for consistent branding.

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Brand Guidelines & Brand Book
Case Study, Ashcroft Robin McLoughlin 9/18/25 Case Study, Ashcroft Robin McLoughlin 9/18/25

Brand Guidelines & Brand Book

A unified brand expression.

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Translating strategy into a cohesive visual identity
Case Study, Ashcroft Robin McLoughlin 8/14/25 Case Study, Ashcroft Robin McLoughlin 8/14/25

Translating strategy into a cohesive visual identity

Translating Strategy into a Cohesive Visual Identity.

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Strategy, positioning and messaging
Case Study, Ashcroft Robin McLoughlin 3/18/25 Case Study, Ashcroft Robin McLoughlin 3/18/25

Strategy, positioning and messaging

Competitive analysis for a global manufacturer.

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Chamber of Commerce branding
Case Study, Chamber of Commerce Robin McLoughlin 12/18/24 Case Study, Chamber of Commerce Robin McLoughlin 12/18/24

Chamber of Commerce branding

Chamber of Commerce brand audit and refresh.

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Brand strategy, market positioning and website refresh
Case Study, Greenwich Boxing Robin McLoughlin 10/8/24 Case Study, Greenwich Boxing Robin McLoughlin 10/8/24

Brand strategy, market positioning and website refresh

Refreshed website taxonomy, messaging, and visual identity.

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Branding a painting company
Case Study, Jewn Robin McLoughlin 9/2/24 Case Study, Jewn Robin McLoughlin 9/2/24

Branding a painting company

Painting company branding, content, taxonomy and web development.

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Brand strategy and positioning
Case Study, The Design Corner Robin McLoughlin 8/6/24 Case Study, The Design Corner Robin McLoughlin 8/6/24

Brand strategy and positioning

Brand positioning guidelines

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Magazine ads
Case Study, Court Logic Robin McLoughlin 4/25/24 Case Study, Court Logic Robin McLoughlin 4/25/24

Magazine ads

Magazine print ads

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Restaurant brand and website
Case Study, Bono Robin McLoughlin 4/24/24 Case Study, Bono Robin McLoughlin 4/24/24

Restaurant brand and website

Restaurant branding, content, taxonomy and development

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Rider: Brand Positioning
Case Study, Rider Robin McLoughlin 8/2/23 Case Study, Rider Robin McLoughlin 8/2/23

Rider: Brand Positioning

Rider is a document processing service geared towards the fractional needs of professional services firms with a deep background in the legal sector.

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Branding, ad campaign, and book series
Case Study, InSource Robin McLoughlin 7/10/23 Case Study, InSource Robin McLoughlin 7/10/23

Branding, ad campaign, and book series

Branding, ad campaigns, and book series.

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