Global resource center
Ashcroft is a leader in precision pressure and temperature measurement solutions, serving industrial markets worldwide. With stakeholders and teams spanning continents and disciplines, Ashcroft needed a centralized system that would streamline access to brand assets, messaging tools and operational resources ensuring consistency, clarity and ease of use across global functions.
Challenge
Despite Ashcroft’s strong brand heritage and technical expertise, its internal teams lacked a unified access point for essential brand and marketing resources. Teams across regions were using inconsistent templates, outdated messaging and varied visual executions, leading to misaligned communications and inefficiencies.
Ashcroft engaged McL to build a Resource Center that would:
Serve as the single source of truth for brand assets and guidelines
Support distributed teams with ready-to-use templates and messaging tools
Increase efficiency, consistency and brand adoption globally
Solution
• Brand Guidelines & Toolkits
A concise, structured brand standards guide and Brand Book reinforced Ashcroft’s visual and verbal identity, complete with usage rules, color systems, typography and logo treatments.
• Digital Templates & Assets
Professionally designed, preapproved templates (presentations, datasheets, email signatures, digital brochures) enabled teams to work faster and stay on brand.
• Messaging Frameworks
Clear messaging guides and positioning statements and audience-specific talking points ensured that global communications sounded consistent and confident.
• Centralized Access & Version Control
Files, guides and templates were organized in a searchable, secure platform with version management, so teams always used the latest assets.
Impact
The Ashcroft Resource Center became an essential internal brand platform that:
Elevated global brand consistency, ensuring all teams had access to the right tools and messaging
Reduced time spent recreating content, saving hours per campaign or communication
Improved alignment between headquarters and regional teams
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Credits
Eileen Riestra, Eileen Tellis, Kevin Kearns, Robin McLoughlin
